However, it’s essential to set it up correctly to ensure it’s an asset, not a distraction. And, if done correctly, can serve potential customers and shoppers at any stage of their purchasing journey.Īn FAQ page can be used to answer those repetitive questions your potential shoppers have about your products, brand or eCommerce fulfillment in a simple, straightforward way. This, in turn, helps establish trust and can turn a looker into a buyer by easing their mind. Why? Because it is your first point of contact with your potential shoppers, answering any questions they may have quickly and efficiently. Your eCommerce FAQ (Frequently Asked Questions) page or section is one of the most important elements of your online store.
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